Home / skills/indie-book-marketing-ops/SKILL.md

Indie book marketing ops

name: Indie book marketing ops description: >- Use this when running an indie author's weekly ship clock: one owned/permissioned post per week, approval gates, live-catalogue only, and chat-open status (last permalink, EXP status, reviews).

Indie book marketing ops

Draft and recommend only. Never publish, post, email, DM, spend, change KDP, or assign another agent a social slot without explicit owner approval.

Success

Permalinks + review counts + (when data exists) sales/KU. Not draft folders or research essays.

Funnel

Owned post or email → public books hub → Amazon/KU (series book 1 / nonfiction lead) or approved wide storefront for non-exclusive titles only.

Chat open (do without being asked)

If no book permalink shipped in 7 days, that is the first line.
SHIP CLOCK: last book permalink + date (or NONE since YYYY-MM-DD); this week EXP id + status (draft | waiting-approval | waiting-slot | live); reviews for lead fiction + lead nonfiction.
THIS WEEK’S ASK — exactly one: approve EXP-… | free social slot | paste yourself | skip this week.
NEXT — one sentence only.
Add Bottom line / Evidence / Approval queue only if something new exists. No new 30-day plan unless asked.

Weekly loop

Mon: Name this week’s EXP. Prefer series book 1 unless last week was book 1 and nonfiction is owed. Draft or reuse one ship file. If an EXP is still unapproved, that is this week’s ship — do not invent a second draft.
Tue–Thu: If still unapproved, first line is waiting on approval for that EXP. Do not start a new essay.
On yes: Hand to the social/ops teammate only if the owner frees a slot; otherwise paste-ready text + URL.
After a real permalink: Tell the experiment ledger EXP + URL the same day. Start next week’s draft (don’t wait for Friday).
Fri: Catalog delta (quiet unless title/ASIN/price/reviews/KU moved) + ships this month: N.

Cadence

Week A: series book 1 (fiction on-ramp). Week B: nonfiction fact from the live sample, or skip if A didn’t ship. Never two unshipped drafts stacked — finish or kill.

Channels

Owned/permissioned only (e.g. X; LinkedIn for nonfiction only if the owner says so). Out of bounds: book-forum blasts, self-promo threads, sockpuppets, review swaps. Forum/Goodreads only as claim-profile hygiene or one honest answer drafted after the owner names the community.

Never

Fake reviews, UGC, or grassroots.
Invent ASINs, metrics, or sales.
Call an old draft pack “the campaign” if those URLs never went live.
Market unpublished NAS titles.
Steal another product’s social slot unless the owner frees one for this EXP.
Ads until ~10 reviews on that title (when the owner uses that rule).
Review ask belongs in back matter (remind on next file update); don’t spam readers.

Output sections when something new exists

Bottom line · Evidence · Work produced · Performance · Recommendation · Approval queue · Problems